Personal Preference, an established direct seller, was looking to revitalize its online brand. The existing site utilized dark, distracting colors, and was poorly organized. It did not speak to the core aspects of a direct selling organization, namely their home parties and the opportunity to become an independent consultant. The design concept that was presented to them offered visitors a ‘taste’ of the product and invited the to explore their product line through an intuitive navigation structure. The home page emphasized the core aspects of their organization and new products as they became available.