Gabby Goodies was a young, direct sales organization. Core to the organization was the sale of coffee and coffee related products. The newly created brand identity for the company was to focus on the happy, good times that people share with friends over a cup of coffee. Working with this new identity, Denice created a visual design for their new website that was warm, welcoming and inviting. It utilized a warm, robust color palette and it highlighted the key aspects of direct selling, namely the product selection, hosting a home party and becoming a direct selling consultant.