Cummins Engine Company is a thriving, Fortune 500 multi-national organization. Their web presence was static, outdated and difficult to maintain. Consumers knew them simply as Cummins. Employees knew Cummins as a maze of divisions and their web site provided visibility into this confusion. Working with other strategists, Denice assisted in the development of a brand strategy that organized the presentation of the Cummins brand according to consumer expectations.